Midwestern companies like the Paper Converting Machine Co. have been victims of globalization. For decades, PCMC's Green Bay (Wis.) factory, its slick wooden factory flooring eroded shiny by work boots, thrived by developing increasingly-more-difficult equipment to weave, fold, and print packaging designed for everything from potato chips to baby wipes.
Although PCMC has fallen on grueling moments. First came the 2001 depression. Then, two years back, one of the company's chief customers advised it to slash its equipment costs by 40% and asked it to move production to China. Last year, a St. Louis holding company, Barry-Wehmiller Cos., attained the manufacturer and promptly cut employees and nonunion pay. Within 5 years sales have plunged by 40%, to $170 million, and the personnel has shrunk from 2,000 to 1,100. Workers have been in shock, pronounces operations manager Craig Compton, a well-built ex- hockey player. "All you hear about is China and all these companies closing or taking their operations overseas."
Although Compton states, he is "probably the most optimistic I've been in five years." Hopefulness is upcoming from an unusual source. As a fraction of its turnaround tactic, Barry-Wehmiller plans to transfer some design work to its 160-engineer center in Chennai, India. As a result of acquiring U.S. and Indian designers collaborate 24/7, explains Vasant Bennett, president of Barry-Wehmiller's engineering services unit, PCMC hopes to reduce development expenditure and time, gain orders it repeatedly missed because of engineering pressures - and continue production in Green Bay. Barry-Wehmiller says the strategy already has boosted proceeds at some of the 32 other midsize U.S. machinery makers it has acquired. "We can compete and create great American jobs," vows CEO Robert Chapman. "But not without offshoring."
The offshore move of skilled work sparked prevalent dispute and a political firestorm it has been portrayed as the slayer of first-rate paying American jobs. U.S. personnel all of a sudden meet a severe new risk, with even very educated tech and service specialists having to compete against legions of hungry college grads in India, China, and the Philippines enthusiastic to work twice as hard for one-fifth the wage.
The truth is workers' fears have some grounding. The prime motive of nearly all corporate bean counters jumping on the offshoring bandwagon continues to be to make the most of such "workforce arbitrage" - the giant salary difference concerning industrialized and developing nations. Thus big outsourcing deals are repeatedly accompanied by big layoffs.
The moves can be tough and deep. Other than that a more enlightened, strategic outlook of global sourcing is setting out to emerge as managers get an improved answer on its capability. "Transformational outsourcing" is the latest lingo. Lots of executives are discovering offshoring is really about corporate augmentation, making better usage of skilled U.S. human resources, and even job creation in the U.S., not just reduced wages abroad. True, the employment cost savings from global sourcing can still be substantial. But it's very small in contrast to the huge gains in proficiency, productivity, quality, and revenues that may be acquired by fully leveraging offshore expertise.
Thus businessmen just like Chapman see a chance to turn around failing businesses, speed up their tempo of innovation, or back development campaigns that otherwise would have been unaffordable. More assertive outsourcers are aspiring to bring about radical business styles which will allot them a foothold and transform the game in their industries. High-tech multinationals see offshoring as a method for a broader plan to surpass out-of-date office activities and plan for latest interesting battles.
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